The process of labelling is an integral
step in the process of bottle labeler packaging and the levels of automation in the
whole process dictates the quality of labelling. The label on a bottle is its
most under-rated item even though it lists all the important facts and
information in great detail. The importance of the label is such that if someone
finds a bottle without a label then he will immediately turn away from it. The
label is instrumental to the attractiveness of the bottle but it isn’t there
only for show- it has essential information about the contents of the bottle. This
makes it a pretty important piece.
Bottle labelling is among the last processes of the packaging plant and it remains a largely automated process. Before the invention of labelling machines, labels were largely hand painted or drawn on special paper before attaching it to the bottles. In some cases, the label was painted on the bottle itself. But such labelling required an experienced and skilled hand which took time to develop and often these labels were lacking in single department- neatness. Hand painted logos or labels lacked neatness that the modern labelling machines provide.
The hand painted logos and brands were replaced
during the advent of the technological era and soon bottles were being labelled
using automated machines. These automated machines were far quicker and more
efficient when it comes to printing the labels as well as attaching it on the
bottle. They can also be a lot faster and better meet the growing demands of
consumers which were not possible a few decades ago. Hand painted brand logos or
labels didn’t come cheap and companies had to face a crippling shortage of financial
stability. But that problem was also solved by the advent of automated label
maker and labelling machines which could now print long rows of labels without
any mistake and the next step involved attaching the label to the bottle. This complete
process didn’t take a lot of time and as a result the growing demands of the
consumers can be met very easily and without any unnecessary delay.
Bottle labelling machines have two very
important advantages which are- they decrease the whole time taken for the
whole labelling process and thus decrease the time taken for the manufacture.
Secondly the introduction of labelling machines has heavily cut down on expenses
which have been a huge advantage for bottling and liquid packaging companies.
